Using his tailoring skills Chemello Urban created Tramarossa in 1967 in Veneto famous for it’s textile industry in Italy. Some 30 years later Chemello’s four sons who had knowledge of denim joined the business and Sartoria Tramarossa (Tailoring Tramarossa) was born. They are a leading manufacturer in the jeans market today.

What makes them more unique is that each pair can be personalised by adding your initials to the front pocket with metal letters. This has proved to be an innovative and distinct selling point.

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